Product Manager, FIBRO
INTERVIEW WITH Norbert Reinmuth


Norbert Reinmuth

With LÄPPLE from 1983 to 1986

With FIBRO since 1996

What I do

New product developments, new product features, maintenance of the product range, as well as customer consultations and presentations.


Can you give us a brief account of your professional career so far?


It’s now been 20 years since I first joined FIBRO. I trained as a toolmaker at LÄPPLE and then I decided to pursue further studies. After completing a degree in mechanical engineering, I started working at FIBRO in Hassmersheim.

Working in their standard parts division turned out to be perfect for me. Thanks to my training as a toolmaker, I was then also able to oversee standard parts for tool making purposes.


What is your role at FIBRO?


I’m a Product Manager. Mein Aufgabengebiet sind die Gasdruckfedern. Diese sind für den Werkzeugbau gedacht. I’m responsible for new products, product developments, additional product features, maintenance of these products, and of course customer consultations and presentations.

What does a typical day at work look like?


My daily schedule covers all areas to do with our products, from e-mail communications and discussion of technical aspects to correct product planning procedures.


What do you like most about your job?


What I enjoy most is the sheer amount of variety involved in my job. I’m also away on business a lot, so I don’t spend too much time sitting in front of a computer. I carry out on-site customer consultations, deal with customer issues and discover new things to inspire me by visiting trade fairs. And of course, during my business trips, I also get to learn about the wants and needs of our customers.


How would you describe the creation process for new products?

Standard parts are, as the name implies, launched as standardised products on the customer’s request or presented to the customers themselves in order to pique their interest.



What is your experience with the topic of Industry 4.0 in your daily operations?


Industry 4.0 is the future. These new technologies – such as wireless tech, for example – will be game-changers in the field of tool manufacturing, and they will help us bring about the next industrial revolution.

As regards my sphere of influence, this obviously has the greatest impact in the development of new products. For example, we have developed a wireless pressure monitoring system that measures the pressure and temperature of gas springs without the need for wires or cables. The data is then communicated to a readout software application via Bluetooth.


What is it that motivates you every day?


What motivates me about my day-to-day activities is constantly being able to introduce innovations to the market, as well as helping out customers and my colleagues. My job also features a lot of variety, which is another big motivator.


What does it mean to be part of the LÄPPLE Group?


Since all companies at LÄPPLE work together, our products are the result of coherent, integrated processes. LÄPPLE manufactures sheet-metal components, and we make the standard parts used to make these components. This is a sort of all-round package where we lend each other support and work together perfectly – like cogs in a machine.